Keeps Marketing Collateral
As the lead designer for Keeps from 2019 to 2022, I was responsible for designing collateral across multiple sales campaigns—illustrating, photographing, and art directing for the brand.
Goal: Maintain brand awareness and drive customer acquisition through CRM campaigns, ensuring a consistent brand experience throughout the Keeps funnel.
Process: Working closely with the Keeps marketing team, I pitched and executed the creative direction for emails, paid ads, photoshoots, and illustrations. As the sole designer on the team, I collaborated with channel managers to ensure the brand identity was cohesive across every touchpoint. This work contributed to steady growth in click-through rates and played a key role in boosting both brand awareness and acquisition.
Head of Design Mollie McGill
Design, Illustration, Art Direction Pam Chuy
